Thursday, May 23, 2013

Advertising Rental Property Online? Read this FIRST!


If you decide to advertise your rental property on free sites, such as Craigslist, or other real estate boards, there are a few things you should do to avoid headaches that come with online advertising.

First, protect yourself against spam. Do not provide your personal or professional email address in an online ad. Instead, have the messages come to you through web host, either by method of a personal inbox on the site or a forwarding system. You could also set up a designated email address for each property listing and have it send out an “auto-reply” with information about the rental, such as pet policies and tenant screening requirements. Also, attach an application. Only after you have established a dialogue with a legitimate tenant applicant who seems genuinely interested in your rental property, should you then exchange personal contact information.

Secondly, if the site doesn’t offer pictures (or even if does), ask the tenant applicant if they are familiar with the area of your rental property. Suggest they do a drive-by of the home to see if they are still interested in it before filling out an application. This will save you the time and trouble of conducting a background check and tenant screening if the person changes their mind after seeing the place.

Lastly, always make sure to include the rental price in your online listing. The first question on a prospective tenant’s mind is cost. If you don’t want to answer fifty to a hundred emails all asking the same question, make sure to include it in your property listing.


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