Wednesday, August 15, 2012

Offering free perks to tenants can strengthen relationships and reputation


The largest landlord in the U.K.’s Peterborough area is offering its 10,000 tenants free IT training this fall. Cross Key Homes will be providing the free training to any tenants who want it. The effort is an attempt to provide a service the company believes is critical to today’s lifestyle.

“We believe that it is essential that our tenants are able to use computers and have access to the internet,” Tracey Croucher, community program manager for Cross Key Homes told The Peterborough Telegraph. “In these changing times so much is being done via the internet from job applications and shopping to applying for benefits. These courses will show tenants that computers and the internet are not as scary as they might seem.”

The initiative is an excellent example of how property managers can do more than make sure the rental property they manage is kept clean and its residents are happy. Giving tenants more for their money, in this day and age, is a worthy goal and can foster a deeper sense of satisfaction and loyalty to the property and the property manager. When tenants are given something above and beyond what they’re expecting, their favorable opinion of a property manager skyrockets. And with today’s social media outlets, those opinions quickly spread, becoming public opinion.

Is there a service or special amenity you think your tenants would appreciate? Chances are it wouldn’t take a lot of effort to make a huge, lasting impact on tenant-landlord relations.



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